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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Relationship marketing
165
Beziehungsmarketing
164
Consumer behaviour
141
Marketing management
109
Marketingmanagement
109
Brand management
76
Markenführung
76
Lieferantenmanagement
52
Supplier relationship management
52
Customer satisfaction
47
Kundenzufriedenheit
47
Salespeople
44
Verkaufspersonal
44
Brand image
43
Markenimage
43
Innovation
41
Firm performance
38
Unternehmenserfolg
38
Dienstleistungsqualität
37
Service quality
37
Innovation management
32
Innovationsmanagement
32
USA
30
United States
30
Corporate Social Responsibility
29
Corporate social responsibility
29
Brand
28
Selling
28
Verkauf
28
Markenartikel
27
Marketing
25
Marketing theory
25
Marketingtheorie
25
Internet marketing
24
New product development
24
Online-Marketing
24
Social Web
24
Social web
24
Market research
23
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Undetermined
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Free
11
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Article
141
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Article in journal
141
Aufsatz in Zeitschrift
141
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English
141
Author
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Kumar, V.
7
Homburg, Christian
4
Brasel, S. Adam
3
Grewal, Dhruv
3
Hagtvedt, Henrik
3
Verhoef, Peter C.
3
Zhang, Jonathan Z.
3
Bagozzi, Richard P.
2
Blut, Markus
2
Dellaert, Benedict G. C.
2
Doorn, Jenny van
2
Eisend, Martin
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Heinberg, Martin
2
Henderson, Conor M.
2
Hennig-Thurau, Thorsten
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Ozkaya, H. Erkan
2
Palmatier, Robert W.
2
Pick, Doreén
2
Rapp, Adam
2
Ruyter, Ko de
2
Sesé, F. Javier
2
Sheth, Jagdish N.
2
Steinhoff, Lena
2
Taube, Markus
2
Venkatesan, Rajkumar
2
Voorhees, Clay M.
2
Wang, Joyce
2
Wieseke, Jan
2
Adjei, Mavis T.
1
Alavi, Sascha
1
Albrecht, Arne Keno
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Andrews, Michelle
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
141
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1
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141
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
3
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
4
A customer portfolio
management
model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
5
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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