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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
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Markenführung
New product development
36
Produktentwicklung
35
Innovation
18
Innovation management
11
Innovationsmanagement
11
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7
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6
Marketingmanagement
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Ahearne, Michael
1
Bayus, Barry L.
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Gruner, Richard L.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Journal of marketing
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Advances in international marketing
3
Springer eBook Collection
3
Innovation: organization & management : IOM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of innovation management
2
International journal of product development : IJPD
2
Journal of historical research in marketing
2
Journal of marketing management : MM
2
Premier reference source
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Springer eBook Collection / Business and Management
2
The Routledge companion to contemporary brand management
2
Advances in International Marketing Ser.
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
1
Australasian marketing journal
1
Brand management ; Vol. 2
1
Brand the Future : systematische Markenentwicklung im B2B
1
Breaking new ground in theory and practice
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Business / Economics
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Business horizons
1
California management review
1
Cases on branding strategies and product development : successes and pitfalls
1
Corporate reputation review : an international journal
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Digital disruptive innovation
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Discussion papers / University of Reading, Department of Economics
1
Entrepreneurship marketing : principles and practice of SME marketing
1
European Sport management quarterly : ESMQ
1
European journal of innovation management
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European journal of innovation management : EJIM
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ECONIS (ZBW)
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1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
3
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
4
Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
Saved in:
5
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
6
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
7
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
Saved in:
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