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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marktforschung"
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Marktforschung
New product development
36
Produktentwicklung
35
Innovation
18
Innovation management
11
Innovationsmanagement
11
Brand management
7
Markenführung
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Stock-Homburg, Ruth
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Chandrashekaran, Murali
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Grewal, Rajdeep
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Johnson, Jean L.
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Product research : the art and science behind successful product launches
5
International journal of technology marketing : IJTMkt
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Schriftenreihe Unternehmensführung und Marketing
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Research
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Woodhead Publishing series in consumer science and strategic marketing
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Berichte aus dem Institut für Fertigungstechnik und Qualitätssicherung, Magdeburg
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Business & Management
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Business horizons
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Campus Management
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Central European business review : CEBR
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Chinese management studies : CMS
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Communication arts book
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Conjoint measurement : methods and applications
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Conjoint measurement : methods and applications ; with 91 tables
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De Gruyter Handbook
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EBL-Schweitzer
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European journal of operational research : EJOR
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global innovation science handbook
1
IEEE transactions on engineering management : EM
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IFT Press series
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Innovation of strategic reflexivity
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Institute of Food Technologists Ser
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Institute of Food Technologists Series
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International journal of innovation management
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ECONIS (ZBW)
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1
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Johnson, Jean L.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 206-233
Persistent link: https://www.econbiz.de/10009736678
Saved in:
2
How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
Saved in:
3
Patterns and performance outcomes of innovation orientation
Stock-Homburg, Ruth
;
Zacharias, Nicolas Andy
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 870-888
Persistent link: https://www.econbiz.de/10010218002
Saved in:
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