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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Albert
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10012434066
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2
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
Saved in:
3
A new criterion for assessing discriminant validity in variance-based
structural
equation
modeling
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010489553
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