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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"New products"
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New products
New product development
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Journal of the Academy of Marketing Science
Journal of business research : JBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing letters : a journal of research in marketing
4
Benchmarking : an international journal ; BIJ
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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International journal of industrial organization
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Journal of financial economics
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Journal of retailing
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Journal of retailing and consumer services
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Journal of small business and enterprise development
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Marketing intelligence & planning
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Research policy : policy, management and economic studies of science, technology and innovation
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The international journal of bank marketing : IJBM
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The journal of business & industrial marketing
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The journal of product & brand management
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1
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
Saved in:
2
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
3
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
4
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
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