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New product development
36
Produktentwicklung
35
Innovation
18
Innovation management
11
Innovationsmanagement
11
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Emerging economies
5
Konsumentenverhalten
5
Schwellenländer
5
Beziehungsmarketing
4
Knowledge management
4
New products
4
Relationship marketing
4
Wissensmanagement
4
Brand image
3
Customer integration
3
Dienstleistungsqualität
3
Emerging markets
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Erfolgsfaktor
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Industrie
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Kundenintegration
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Manufacturing industries
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Markenimage
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Market entry
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Markteintritt
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Marktforschung
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Service quality
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USA
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Aktienmarkt
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Ankündigungseffekt
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36
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36
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English
36
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Bohlmann, Jonathan D.
2
Calantone, Roger J.
2
Giannetti, Verdiana
2
Harmancioglu, Nukhet
2
Homburg, Christian
2
Houston, Mark B.
2
Rubera, Gaia
2
Slotegraaf, Rebecca J.
2
Stock-Homburg, Ruth
2
Achrol, Ravi S.
1
Ahearne, Michael
1
Akdeniz, M. Billur
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Albers, Sönke
1
Arunachalam, S.
1
Aspara, Jaakko
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Bahadir, S. Cem
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Bayus, Barry L.
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Beverland, Michael B.
1
Bharadwaj, Sundar G.
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Brexendorf, Tim Oliver
1
Carson, Stephen J.
1
Chandrasekaran, Deepa
1
Chandrashekaran, Murali
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Clement, Michel
1
Cui, Anna Shaojie
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Di Benedetto, C. Anthony
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Droge, Cornelia
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Ernst, Holger
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Gupta, Shaphali
1
Handrich, Matthias
1
Hayati, Babak
1
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
36
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11
Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng
;
Luo, Xueming
;
Slotegraaf, Rebecca J.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
Saved in:
12
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
13
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
14
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
15
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
Saved in:
16
Open innovation, product portfolio innovativeness and firm performance : the dual role of new
product
development
capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
17
Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
18
Frontline employees' collaboration in industrial service innovation : routes of co-creation's effects on new service performance
Santos Vijande, María Leticia
;
López Sánchez, José …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 350-375
Persistent link: https://www.econbiz.de/10011489078
Saved in:
19
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
20
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
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