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~isPartOf:"Kellogg on marketing : the marketing faculty of the kellog school of management"
~person:"Kotler, Philip"
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Kotler, Philip
Chernev, Alexander
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Kellogg on marketing : the marketing faculty of the kellog school of management
Always learning
7
wi - Wirtschaft
6
SpringerLink / Bücher
5
Does marketing need reform? : fresh perspectives on the future
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Business for Professionals
1
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
Journal of marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
McGrawHill education
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Quintessence Series
1
Quintessence series
1
Review of marketing research
1
Springer eBook Collection / Business and Economics
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The Prentice Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
wi - Wirtschaft / Marketing
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Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
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2
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
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