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~isPartOf:"Kobe University Monograph Series in Social Science Research"
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Kobe University Monograph Series in Social Science Research
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Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Huang, Lin
;
Gao, Biao
;
Gao, Mengjia
-
2023
phygital reality. The interest in the phygital reality market, such as
omnichannel
retailing
integrating physical stores and …
Persistent link: https://www.econbiz.de/10014327452
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