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~isPartOf:"Legends in marketing"
~type_genre:"Collection of articles written by one author"
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Marketing management
9
Marketingmanagement
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Sheth, Jagdish N.
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Wind, Yoram
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Legends in marketing
PhD series / Copenhagen Business School
45
ERIM Ph. D. series research in management / Erasmus Institute of Management
34
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24
Acta Universitatis Oeconomicae Helsingiensis / A
20
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Legends in strategic marketing
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Series of dissertations submitted to the Faculty of Social Sciences, University of Oslo
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Theorie der Unternehmung
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ECONIS (ZBW)
14
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1
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
2
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
7
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
8
Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
Saved in:
9
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
10
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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