Pies, Ingo; Hielscher, Stefan; Beckmann, Markus - Universität <Halle, Saale> / Lehrstuhl für … - 2008
) social structure and semanticscan provide new insights into the changing role of business in society. We claim (a) that the … proper role of business is societal value creation, (b) that business firms as economic players can take on the role of … improving the rules of the game, i.e., act as corporate citizens, and (c) that business ethics can and should provide …