Spielkamp, Alfred; Rammer, Christian - In: Management & Marketing 1 (2006) 4
Innovation management in SMEs means not only the operational control of processes, but also the strategic management of … the company. A fundamental component of strategic innovation management is the long-term decision to innovate, which is … research and development (R&D) is decisive in driving the success of the innovation process onto the market. <br>The empirical …