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~isPartOf:"Management International Review"
~person:"Swoboda, Bernhard"
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Endorsed branding strategy
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Global corporate and product brands
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Swoboda, Bernhard
Sinning, Carolina
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Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management International Review
61
(
2021
)
4
,
pp. 563-598
multilevel mediation
structural
equation
modeling
with cross-level interactions to analyze the typical direct and indirect …
Persistent link: https://www.econbiz.de/10014501436
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