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~isPartOf:"Management Science"
~person:"Atuahene-Gima, Kwaku"
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cross-functional influence
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marketing and R...D interface
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new product development
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Atuahene-Gima, Kwaku
Eppinger, Steven D.
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Ulrich, Karl T.
6
Hippel, Eric von
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Kavadias, Stylianos
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Krishnan, V.
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Terwiesch, Christian
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Management Science
The journal of product innovation management : an international publication of the Product Development & Management Association
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Business networks and strategic alliances in China
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European journal of innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing ; Vol. II
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Cross-Functional Influence in New
Product
Development
: An Exploratory Study of Marketing and R...D Perspectives
Atuahene-Gima, Kwaku
;
Evangelista, Felicitas
- In:
Management Science
46
(
2000
)
10
,
pp. 1269-1284
Previous research in new
product
development
(NPD) has focused on the participation of marketing and R...D personnel …
Persistent link: https://www.econbiz.de/10009218180
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