Tambe, Prasanna; Hitt, Lorin M.; Brynjolfsson, Erik - In: Management Science 58 (2012) 5, pp. 843-859
We gather detailed data on organizational practices and information technology (IT) use at 253 firms to examine the hypothesis that external focus--the ability of a firm to detect and therefore respond to changes in its external operating environment--increases returns to IT, especially when...