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An Extreme-Value Model of Concept Testing
Dahan, Ely
;
Mendelson, Haim
- In:
Management Science
47
(
2001
)
1
,
pp. 102-116
We model concept testing in new
product
development
as a search for the most profitable solution to a design problem …
Persistent link: https://www.econbiz.de/10009204294
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