Datar, Srikant; Jordan, Clark; Kekre, Sunder; Rajiv, … - In: Management Science 43 (1997) 4, pp. 452-464
are critical for sustaining competitive advantage and market share. The authors analyze new product development by three … two distinct product development strategies and structures on time-to-market. The analysis of more than 200 new product … developments provides important findings. A concentrated new product development structure, in contrast to a distributed structure …