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~subject:"Konsumentenverhalten"
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Management review quarterly
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AMS review : official publication of the Academy of Marketing Science
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Acta Universitatis Danubius / Oeconomica
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Baltic journal of management : BJM
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Business strategy and the environment
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Toward an integrated model of consumer reactance : a literature analysis
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 41-90
Persistent link: https://www.econbiz.de/10012432248
Saved in:
2
Customer experience : a systematic
literature
review
and consumer culture theory-based conceptualisation
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 135-176
Persistent link: https://www.econbiz.de/10012432250
Saved in:
3
To trust or not to trust smart consumer products : a
literature
review
of trust-building factors
Michler, Oliver
;
Decker, Reinhold
;
Stummer, Christian
- In:
Management review quarterly
70
(
2020
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10012301403
Saved in:
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