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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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Undetermined
86
Type of publication
All
Article
122
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Article in journal
122
Aufsatz in Zeitschrift
122
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
122
Author
All
Phau, Ian
6
Bang, Nguyen
3
Leckie, Civilai
3
Arli, Denni
2
Brennan, Ross
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abdeen, Afra
1
Adam, Stewart
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashill, Nickolas Jeremy
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bharti, Kumkum
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Butcher, Luke
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
122
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1
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
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