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Consumer behaviour
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Structural equation model
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Marketing intelligence & planning
Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of business ethics : JOBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Amfiteatru economic : an economic and business research periodical
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International journal of production economics
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Journal of travel and tourism marketing
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international food & agribusiness marketing : JIFAM
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Journal of international trade & commerce
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Journal of open innovation : technology, market, and complexity
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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99th Seminar, February 8-10, 2006, Bonn, Germany
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Unveiling consumer behavior in marketing : a meta-analytic
structural
equation
modeling
(Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
Saved in:
2
Technology readiness and e-service quality : impact on purchase intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
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