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~subject:"Systematic literature review"
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Systematic literature review
Bibliometrics
7
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7
Consumer behaviour
4
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4
Beziehungsmarketing
3
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Literature review
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Marketing intelligence & planning
Journal of business research : JBR
50
Technological forecasting & social change : an international journal
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Management review quarterly
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European management journal
18
International journal of production economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Human resource management review
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International journal of contemporary hospitality management
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International journal of hospitality management
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International journal of retail and distribution management
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International review of financial analysis
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International journal of quality & reliability management
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Journal of innovation & knowledge : JIK
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The journal of product & brand management
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International journal of entrepreneurial behavior & research
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International journal of project management : the journal of The International Project Management Association
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Journal of Islamic accounting and business research
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Journal of advances in management research : JAMR
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Journal of air transport management
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1
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
2
Luxury experience and consumer behavior : a
literature
review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
3
Permission marketing : a systematic review of 22 Years of research
Swain, Swapnarag
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10014312983
Saved in:
4
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
Saved in:
5
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
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