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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Technischer Fortschritt"
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Technischer Fortschritt
New product development
22
Produktentwicklung
22
Innovation
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Creativity
6
Innovation management
6
Innovationsmanagement
6
Kreativität
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Consumer behaviour
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Konsumentenverhalten
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Marktforschung
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Ankündigungseffekt
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Marketing management
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Marketingmanagement
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Liu, Hong
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Steinhart, Yael
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Su, Zhongfeng
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Sun, Wei
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Xie, En
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Marketing letters : a journal of research in marketing
Technovation : the international journal of technological innovation, entrepreneurship and technology management
16
Technological forecasting & social change : an international journal
14
Journal of business research : JBR
11
Research policy : policy, management and economic studies of science, technology and innovation
11
IEEE transactions on engineering management : EM
8
Journal of engineering and technology management : JET-M
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
International journal of innovation and technology management
6
SpringerLink / Bücher
6
Faculty & research / Insead : working paper series
5
International journal of technology management : IJTM
5
Industry and innovation
4
International journal of innovation management
4
International journal of production economics
4
International journal of technology marketing : IJTMkt
4
Discussion paper / Center for Economic Research, Tilburg University
3
European journal of operational research : EJOR
3
Industrial and corporate change
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Research technology management : RTM
3
Strategic management journal
3
Technology analysis & strategic management
3
Business strategy and the environment
2
Creativity and innovation management
2
Economic modelling
2
Economics of innovation and new technology
2
European journal of innovation management
2
IIR working paper
2
International Journal of Innovation Studies
2
International journal of economics and financial issues : IJEFI
2
International journal of information technology and management : IJITM
2
International journal of innovation management : IJIM
2
International journal of management, knowledge and learning : IJMKL
2
International journal of product development : IJPD
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of open innovation : technology, market, and complexity
2
Journal of operations management
2
Journal of the Operational Research Society
2
Manufacturing & service operations management : M & SOM
2
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Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
2
All that glitters is not gold : the dual effect of activation technique in advertising
Steinhart, Yael
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 195-208
Persistent link: https://www.econbiz.de/10009530056
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