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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"James, Gareth M."
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James, Gareth M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Functional regression : a new model for predicting market penetration of new products
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
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