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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Arzneimittel"
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Arzneimittel
New product development
32
Produktentwicklung
32
Consumer behaviour
14
Konsumentenverhalten
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Innovation
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Innovation diffusion
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Innovationsdiffusion
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Social network
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USA
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United States
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Theorie
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Innovationsmanagement
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Learning process
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Lernprozess
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Market entry
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Markteintritt
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Social Web
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Social web
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new product development
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Duration analysis
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Medical device
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Medizinprodukt
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Meinung
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Opinion
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Welt
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World
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social networks
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Absatz
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Automotive industry
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Lemmens, Aurélie
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Manchanda, Puneet
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Narayanan, Sridhar
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Stremersch, Stefan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
NBER Working Paper
4
The economics of medical technology
4
International journal of production economics
2
Journal of business research : JBR
2
Journal of open innovation : technology, market, and complexity
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R & D management
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Studien des Büros für Technikfolgen-Abschätzung beim Deutschen Bundestag
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working papers / Harvard Business School, Division of Research
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Academy of Management journal : AMJ
1
Advances in medical technologies and clinical practice (AMTCP) book series
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American economic journal : a journal of the American Economic Association
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Applied economics
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Applied economics letters
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Business history review
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CEMMAP working papers / Centre for Microdata Methods and Practice
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ERIM Report Series Reference
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Edward Elgar E-Book Archive
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European journal of operational research : EJOR
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Financial management
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Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Gaining momentum : managing the diffusion of innovations
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Health economics
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Health economics and policy challenges in global emerging markets
1
INSEAD Working Paper
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Ideen- und Innovationsmanagement
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Industrial and corporate change
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Industry and innovation
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Intellectual property rights : legal and economic challenges for development
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International journal of industrial organization
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International journal of innovation management
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Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
2
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
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