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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Market research"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
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Product research : the art and science behind successful product launches
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International journal of technology marketing : IJTMkt
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Market research and innovation strategy in a duopoly
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 373-396
Persistent link: https://www.econbiz.de/10003843340
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