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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markteintritt"
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Markteintritt
New product development
32
Produktentwicklung
32
Consumer behaviour
14
Konsumentenverhalten
14
Innovation
11
Innovation diffusion
9
Innovationsdiffusion
9
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United States
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Theorie
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Innovation management
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Innovationsmanagement
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Learning process
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Lernprozess
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Social web
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new product development
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Duration analysis
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Medical device
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social networks
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Automotive industry
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Gal-Or, Esther
1
Lemmens, Aurélie
1
Ofek, Elie
1
Selove, Matthew
1
Stremersch, Stefan
1
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Turut, Özge
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of innovation management
4
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Journal of the Academy of Marketing Science
3
ERIM report series research in management
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of production economics
2
Journal of business research : JBR
2
SpringerLink / Bücher
2
Strategic management journal
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business / Economics
1
Business research quarterly : BRQ
1
DLSU business & economics review
1
ESCP working paper
1
Edward Elgar E-Book Archive
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
European journal of innovation management
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
IEEE transactions on engineering management : EM
1
INSEAD Working Paper
1
IPA-IAO-Forschung und Praxis : Berichte aus dem Fraunhofer-Institut für Produktionstechnik und Automatisierung (IPA), Stuttgart, Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO), Stuttgart, Institut für Industrielle Fertigung und Fabrikbetrieb (IFF), Universität Stuttgart und Institut für Arbeitswissenschaft und Technologiemanagement (IAT), Universität Stuttgart
1
Ifo-Beiträge zur Wirtschaftsforschung
1
Industrial and corporate change
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
Innovating for trust
1
Innovationsmanagement und Entrepreneurship
1
International entrepreneurship and management journal
1
International journal of industrial organization
1
International journal of product development : IJPD
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
2
Vaporware, Suddenware, and Trueware : new product preannouncements under market uncertainty
Ofek, Elie
;
Turut, Özge
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 342-355
Persistent link: https://www.econbiz.de/10009736686
Saved in:
3
Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan
;
Gal-Or, Esther
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
Saved in:
4
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
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