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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Social web"
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New product development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
11
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Journal of business research : JBR
9
Springer Proceedings in Business and Economics
9
Research policy : policy, management and economic studies of science, technology and innovation
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International journal of product development : IJPD
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International journal of innovation and technology management
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International journal of innovation management
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International journal of technology marketing : IJTMkt
5
SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of engineering and technology management : JET-M
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Journal of management information systems : JMIS
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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European journal of innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation: organization & management : IOM
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International journal of innovation management : IJIM
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International journal of networking and virtual organisations : IJNVO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of open innovation : technology, market, and complexity
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Technology analysis & strategic management
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Contemporary issues in social media marketing
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Creativity and innovation management
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IEEE transactions on engineering management : EM
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of decision systems
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Journal of retailing and consumer services
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MIS quarterly
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Research technology management : RTM
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21st century management ; 2
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User-generated open source products : founder's social capital and time to product release
Mallapragada, Girish
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 474-492
Persistent link: https://www.econbiz.de/10009562947
Saved in:
2
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
3
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
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