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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"United States"
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Search: subject:"product development"
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New product development
32
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32
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Iyengar, Radha
3
Valente, Thomas W.
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Van Den Bulte, Christophe
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Albuquerque, Paulo
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Bronnenberg, Bart J.
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Christakis, Nicholas A.
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Dekimpe, Marnik G.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
59
International journal of production research
9
Harvard business review : HBR
7
International journal of innovation management
6
International journal of production economics
6
Journal of marketing
6
R & D management
6
Working paper / National Bureau of Economic Research, Inc.
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Research technology management : RTM
5
Academy of Management journal : AMJ
4
International journal of product development : IJPD
4
NBER working paper series
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Collaboration and competition in business ecosystems
3
European journal of innovation management : EJIM
3
Harvard-Business-Manager : das Wissen der Besten
3
IEEE transactions on engineering management : EM
3
Industrial and corporate change
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of project management : the journal of The International Project Management Association
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
Production and operations management : an international journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
Strategic management journal
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Technological forecasting & social change : an international journal
3
American economic journal : a journal of the American Economic Association
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American journal of business : applying research to practice ; AJB
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Cambridge working papers in economics
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Discussion paper / Centre for Economic Policy Research
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ESMT working paper
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Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish
;
Sahgal, Anna
;
Mathur, Sharat K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
Saved in:
2
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
3
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
5
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
6
Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
7
Estimating demand heterogeneity using aggregated data : an application to the frozen pizza category
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10003843336
Saved in:
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