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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Welt"
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New product development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Springer Proceedings in Business and Economics
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Woodhead Publishing series in consumer science and strategic marketing
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Functional regression : a new model for predicting market penetration of new products
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
Saved in:
2
Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan
;
Gal-Or, Esther
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
Saved in:
3
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
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