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~isPartOf:"Marketing strategy processes and tools"
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Marketing management
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Marketing strategy processes and tools
Corporate social responsibility
41
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
International management of research and development
30
International HRM: the MNE perspective
26
Investment performance measurement : evaluating and presenting results
26
An Elgar reference collection
25
Leading organizations : perspectives for a new era
25
Strategic information systems ; Vol. 3
25
Business ethics and strategy ; Vol. 1
22
Relational and functional integration
22
Critical perspectives on business and management
21
Corporate brand and corporate reputation
20
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Change management ; Vol. 3
19
HRM defined and in organizational context
18
Managing learning and knowledge
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
The international library of critical writings in economics
18
Discovering leadership
17
H. Igor Ansoff ; Vol. 1
17
Marketing-mix strategies - product strategy and promotion strategy
17
Measuring and managing brands
17
Mergers and acquisitions
17
Integration, governance and performance
16
Strategy, structure and leadership
16
Business ethics and strategy ; Vol. 2
15
Change management ; Vol. 2
15
Chris Argyris : critical evaluations in business and management
15
Cross-national comparative human resource management
15
Strategy and globalization ; Vol. 3
15
Diversification and growth of the firm
14
International marketing ; Vol. 3
14
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
14
Sage library in business & management
14
Brand management ; Vol. 2
13
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Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
Saved in:
2
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
Saved in:
3
Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
Saved in:
4
Determining the appropriate depth and breadth of a firm's product portfolio
Bordley, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836090
Saved in:
5
An understanding of marketing strategy
Greenley, Gordon E.
-
2009
Persistent link: https://www.econbiz.de/10003836001
Saved in:
6
The anatomy of strategic marketing planning
Brownlie, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003836008
Saved in:
7
An overview of marketing strategy and planning
Zinkhan, George M.
;
Pereira, Arun
-
2009
Persistent link: https://www.econbiz.de/10003836009
Saved in:
8
Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel
;
Morgan, Neil A.
-
2009
Persistent link: https://www.econbiz.de/10003836026
Saved in:
9
Governance value analysis and marketing strategy
Ghosh, Mrinal K.
;
John, George
-
2009
Persistent link: https://www.econbiz.de/10003836034
Saved in:
10
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
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