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Search: subject:"Value creation"
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Betriebliche Wertschöpfung
30
Value creation
30
Service-Dominant Logic
17
Service-dominant logic
17
Customer integration
13
Kundenintegration
13
Customer value
12
Kundenwert
12
Beziehungsmarketing
11
Marketing theory
11
Marketingtheorie
11
Relationship marketing
11
service-dominant logic
11
value co-creation
11
Lieferantenmanagement
8
Supplier relationship management
8
Business network
6
Unternehmensnetzwerk
6
B-to-B-Marketing
5
Business-to-business marketing
5
resource integration
5
value creation
5
Consumer behaviour
4
Dienstleistungsmarketing
4
Konsumentenverhalten
4
Services marketing
4
Brand management
3
Markenführung
3
Social Web
3
Social web
3
network
3
service logic
3
value co-destruction
3
Business-to-business
2
Co-creation
2
Consumers
2
Institutional economics
2
Institutionenökonomik
2
Inter-firm cooperation
2
Resource-based view
2
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Undetermined
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Free
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Article
33
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Article in journal
33
Aufsatz in Zeitschrift
33
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English
33
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Skålén, Per
5
Corsaro, Daniela
3
Edvardsson, Bo
3
Cova, Bernard
2
Echeverri, Per
2
Gummerus, Johanna
2
Hilton, Toni
2
Hughes, Tim
2
Vafeas, Mario
2
Anzivino, Alessia
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Brodie, Roderick J.
1
Caniëls, Marjolein
1
Caridà, Angela
1
Colurcio, Maria
1
Corvellec, Hervé
1
Davidson, Anthony
1
Dean, Alison M.
1
Deszczyński, Bartosz
1
Díaz-Méndez, Montserrat
1
Ellway, Benjamin P. W.
1
Fiocca, Renato
1
Frow, Pennie
1
Gambetti, Rossella C.
1
Graffigna, Guendalina
1
Henneberg, Stephan
1
Hibbert, Sally
1
Hultman, Johan
1
Ilkkonen, Rami
1
Karababa, Eminegül
1
Kjeldgaard, Dannie
1
Kleinaltenkamp, Michael
1
Laamanen, Mikko
1
Luca, Nadina R.
1
Lusch, Robert F.
1
Maggioni, Isabella
1
Makkonen, Hannu
1
Marcos Cuevas, Javier
1
McColl-Kennedy, Janet R.
1
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Marketing theory
Journal of business research : JBR
202
SpringerLink / Bücher
150
Industrial marketing management : the international journal for industrial and high-tech firms
146
Technological forecasting & social change : an international journal
92
Springer eBook Collection
65
World Bank E-Library Archive
62
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
61
International journal of value chain management : IJVCM
58
The journal of business & industrial marketing
48
International journal of production economics
47
Strategic management journal
47
Journal of business ethics : JOBE
45
Journal of retailing and consumer services
45
Competition & change : the journal of global business and political economy
40
IFPRI discussion paper
39
Policy research working paper : WPS
39
ERIA discussion paper series
37
Working paper
37
Food policy : economics planning and politics of food and agriculture
36
International journal of production research
35
Journal of service management
35
World Bank Policy Research Working Paper
35
The service industries journal
34
IDE discussion papers
33
The world economy : the leading journal on international economic relations
33
Business strategy and the environment
32
California management review
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
NBER working paper series
32
The journal of services marketing
30
CESifo working papers
29
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
29
Working papers / ADB Institute
29
Gabler Edition Wissenschaft
28
Journal of strategic marketing
28
NBER Working Paper
28
Structural change and economic dynamics : SC+ED
28
Journal of international management
27
Management decision : MD
27
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ECONIS (ZBW)
33
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1
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
Saved in:
3
Understanding
value
creation
in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
4
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
5
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
6
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
7
Value co-destruction : review and conceptualization of interactive value formation
Echeverri, Per
;
Skålén, Per
- In:
Marketing theory
21
(
2021
)
2
,
pp. 227-249
Persistent link: https://www.econbiz.de/10012520608
Saved in:
8
Soldiers and superheroes needed! : masculine archetypes and constrained bodily commodification in the sperm donation market
Sobande, Francesca
;
Mimoun, Laetitia
;
Torres, Lez Trujillo
- In:
Marketing theory
20
(
2020
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012201550
Saved in:
9
Transforming form the goods to the service-dominant logic
Skålén, Per
;
Edvardsson, Bo
- In:
Marketing theory
16
(
2016
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
Saved in:
10
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
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