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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~type_genre:"Reprint"
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Brand management
5
Markenführung
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Marketing management
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Marketingmanagement
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Product management
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Tellis, Gerard J.
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1
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1
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1
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1
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Shankar, Venkatesh
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Strahle, William M.
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Marketing-mix strategies - product strategy and promotion strategy
Corporate social responsibility
41
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
International management of research and development
30
International HRM: the MNE perspective
26
Investment performance measurement : evaluating and presenting results
26
An Elgar reference collection
25
Leading organizations : perspectives for a new era
25
Strategic information systems ; Vol. 3
25
Business ethics and strategy ; Vol. 1
22
Relational and functional integration
22
Critical perspectives on business and management
21
Corporate brand and corporate reputation
20
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Change management ; Vol. 3
19
HRM defined and in organizational context
18
Managing learning and knowledge
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
The international library of critical writings in economics
18
Discovering leadership
17
H. Igor Ansoff ; Vol. 1
17
Marketing strategy processes and tools
17
Measuring and managing brands
17
Mergers and acquisitions
17
Integration, governance and performance
16
Strategy, structure and leadership
16
Business ethics and strategy ; Vol. 2
15
Change management ; Vol. 2
15
Chris Argyris : critical evaluations in business and management
15
Cross-national comparative human resource management
15
Strategy and globalization ; Vol. 3
15
Diversification and growth of the firm
14
International marketing ; Vol. 3
14
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
14
Sage library in business & management
14
Brand management ; Vol. 2
13
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ECONIS (ZBW)
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The role of strategic selling in the company turnaround process
Harker, Michael
;
Harker, Debra
-
2009
Persistent link: https://www.econbiz.de/10003836362
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2
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
3
First to market, first to fail? : real causes of enduring market leadership
Tellis, Gerard J.
;
Golder, Peter N.
-
2009
Persistent link: https://www.econbiz.de/10003836296
Saved in:
4
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
5
Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
Saved in:
6
Creative strategy : a
management
perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
7
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
8
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
9
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
Saved in:
10
Service strategies within the manufacturing sector : benefits, costs and partnership
Mathieu, Valérie
-
2009
Persistent link: https://www.econbiz.de/10003836303
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