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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~type_genre:"Lehrbuch"
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Marketing management
16
Marketingmanagement
16
Marketing
9
Theorie
6
Theory
6
Marketing theory
5
Marketingtheorie
5
International marketing
4
Internationales Marketing
4
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4
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4
Management
3
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3
Strategisches Management
3
Verkauf
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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20
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8
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8
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6
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Walker, Orville C.
3
Cravens, David W.
2
Hartley, Steven W.
2
Johansson, Johny K.
2
Johnston, Mark W.
2
Kerin, Roger A.
2
Marshall, Greg W.
2
McCarthy, Edmund Jerome
2
Perreault, William D.
2
Peter, Jerome Paul
2
Piercy, Nigel
2
Rudelius, William
2
Berkowitz, Eric N.
1
Best, Roger J.
1
Bingham, Frank G.
1
Boyd, Harper W.
1
Churchill, Gilbert A.
1
Coney, Kenneth A.
1
Donnelly, James H.
1
Dwyer, F. R.
1
Dwyer, F. Robert
1
Ford, Neil M.
1
Futrell, Charles M.
1
Gomes, Roger
1
Hawkins, Del I.
1
Knowles, Patricia A.
1
Koch, Eric C.
1
Lal, Rajiv
1
Larréché, Jean-Claude
1
Lehmann, Donald R.
1
Mullins, John W.
1
Olson, Jerry C.
1
Quelch, John A.
1
Rangan, V. Kasturi
1
Roberts, Mary Lou
1
Tanner, John F.
1
Winer, Russell S.
1
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McGraw-Hill/Irwin series in marketing
Lehrbuch
549
SpringerLink / Bücher
185
Springer-Lehrbuch
180
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
148
Always learning
120
Kompendium der praktischen Betriebswirtschaft
78
Lehr- und Handbücher der Betriebswirtschaftslehre
75
Springer eBook Collection
71
Managementwissen für Studium und Praxis
70
Gabler-Lehrbuch
67
The McGraw-Hill/Irwin series in finance, insurance, and real estate
53
UTB / Betriebswirtschaftslehre
46
Springer eBook Collection / Business and Economics
40
NWB Studium Betriebswirtschaft
36
UTB für Wissenschaft / Uni-Taschenbücher
35
De Gruyter Studium
33
Bamberger betriebswirtschaftliche Beiträge
30
Grundwissen der Ökonomik / Betriebswirtschaftslehre
30
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
26
Springer texts in business and economics
25
Studienwissen kompakt
25
Wiley finance series
24
ESV basics
23
The McGraw-Hill/Irwin series in finance, insurance and real estate
22
De Gruyter eBook-Paket Wirtschaftswissenschaften
19
Research
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UTB / Wirtschaftswissenschaften
19
wi - Wirtschaft
18
Gabler Lehrbuch
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17
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
16
The Addison-Wesley series in finance
15
The Prentice Hall series in finance
15
... für Dummies
14
Kompakt-Training Praktische Betriebswirtschaft
14
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14
Oldenbourgs Lehr- und Handbücher der Wirtschafts- und Sozialwissenschaften
14
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ECONIS (ZBW)
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1
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
2
Global marketing : foreign entry, local marketing & global
management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
3
Relationship selling and sales
management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
Saved in:
4
Marketing
management
: a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
5
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
6
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
Saved in:
7
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
8
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
9
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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