Grigorescu, Adriana; Blalia, Alina Elena - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1049-1054
The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within...