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~isPartOf:"Prentice Hall marketing"
~person:"Kotler, Philip"
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Marketing
management
Kotler, Philip
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2003
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11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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