Leimeister, Jan Marco; Sidiras, Pascal; Krcmar, Helmut - Institut für Informatik <München, Technische … - 2003
. This study uses an online
survey of members and operators of virtual communities
to evaluate success factors discussed in … summarised in ten hypotheses.
Key words: virtual community, success factors, online-
survey, hypotheses on how to build and …
addressing each of these groups is hardly possible in a brief
survey. Therefore the authors desist from this differentiation for …