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~subject:"Relationship marketing"
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Relationship marketing
Deutschland
270
Germany
245
Innovationsmanagement
100
Strategisches Management
82
Innovation management
67
Digitalisierung
56
Markenführung
56
Brand management
55
Markenpolitik
55
Unternehmen
52
Management
50
Theorie
50
Theory
50
Strategic management
49
Organisatorischer Wandel
48
Organizational change
48
Innovation
44
Erfolgsfaktor
43
Digitization
41
Geschäftsmodell
36
Risikomanagement
36
Success factor
36
Automotive industry
35
Kfz-Industrie
35
Nachhaltigkeit
34
Corporate Social Responsibility
31
Beziehungsmarketing
30
Business model
28
Controlling
28
Corporate social responsibility
28
Kommunikation
27
Lieferkette
27
Supply chain
27
Produktentwicklung
26
Supply Chain Management
26
Unternehmenskooperation
26
Risk management
25
Multinationales Unternehmen
24
Unternehmenserfolg
24
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German
22
English
9
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Günter, Bernd
2
Krafft, Manfred
2
Apel, Juliane
1
Baur, Nina
1
Beirau, David
1
Bigné Alcañiz, J. Enrique
1
Braun, Günther E.
1
Brock, Christian
1
Burghardt, Katrin
1
Burmann, Christoph
1
Fröhling, Renée
1
Geigenmüller, Anja
1
Geiß, Michael R.
1
Hoffmann, Edgar
1
Holzmüller, Hartmut H.
1
Höhne, Günter
1
Kenning, Peter
1
Kopshoff, Florian
1
Krause, Juliane
1
Krystek, Ulrich
1
Krömker, Heidi
1
Köcher, Sören
1
Langner, Tobias
1
Lohmann, Katja
1
Lohmann, Stefanie
1
Lüthje, Christian
1
Maar, Daniel
1
Matrisciano, Sara
1
Meik, Julia
1
Meyr, Herbert
1
Moser, Martin A.
1
Naß, Stephan
1
Noormann, Philipp
1
Peters, Elisabeth
1
Pielken, Adrian
1
Ringle, Christian M.
1
Rode, Philipp
1
Rosengren, Sara
1
Rödiger, Kai
1
Römhild, Julia
1
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Springer Fachmedien Wiesbaden
17
Technische Universität Chemnitz
2
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Soproni Egyetem
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
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Research
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
98
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
30
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1
Die Anbieter-Kunden-Interaktion im Kontext professioneller Dienstleistungen : Unsicherheit, Positionierung und Kundenorientierung
Maar, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012058128
Saved in:
2
Impacts of customer relationship
management
on development of corporations
Moser, Martin A.
-
2021
Persistent link: https://www.econbiz.de/10012630779
Saved in:
3
Which customers pay? : predicting value pre and post sales
Beirau, David
-
2020
Persistent link: https://www.econbiz.de/10012107190
Saved in:
4
Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa
-
2022
Persistent link: https://www.econbiz.de/10012630765
Saved in:
5
Demand Fulfillment in multi-stage customer hierarchies
Vogel, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10011412999
Saved in:
6
Kundenintegration und Kundenbeziehungen : Konzeption, Wirkungsmechanismen und Managementimplikationen
Meik, Julia
-
2016
Persistent link: https://www.econbiz.de/10011452584
Saved in:
7
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
8
Organisationale Kundenkompetenz im Projektgeschäft : Konzeptualisierung, Messung, Validierung
Kopshoff, Florian
-
2018
Persistent link: https://www.econbiz.de/10011880348
Saved in:
9
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
Saved in:
10
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
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