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~isPartOf:"Review of marketing research"
~person:"Kotler, Philip"
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Kotler, Philip
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Review of marketing research
Always learning
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wi - Wirtschaft
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SpringerLink / Bücher
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Does marketing need reform? : fresh perspectives on the future
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Kellogg on marketing : the marketing faculty of the kellog school of management
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AMS review : official publication of the Academy of Marketing Science
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Destination branding : creating the unique destination proposition
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbook of business-to-business marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
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2011
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