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~isPartOf:"Springer Proceedings in Business and Economics"
~person:"Roggeveen, Anne"
~subject:"World"
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Roggeveen, Anne
Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
Martínez-López, Francisco J.
(
ed.
); …
-
2019
diverse areas of application such as
innovation
, retail market structure, social media, consumer decision-making, store …
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