Rajagopal - 2019 - 1st ed. 2019
. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management … -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit … faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management …