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~isPartOf:"SpringerLink / Bücher"
~person:"Kohlbacher, Florian"
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Kohlbacher, Florian
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The silver market phenomenon : marketing and innovation in the aging society
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian
(
contributor
); …
-
2008
, technology,
product
development
and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
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2
The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian
-
2011
leveraging innovation, technology,
product
development
and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
Saved in:
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