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~subject:"Marketing"
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Marketing
Deutschland
1,356
Germany
1,257
Strategisches Management
748
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696
Theory
694
Unternehmen
571
Management
535
Innovationsmanagement
519
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473
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374
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337
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296
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292
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292
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290
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282
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266
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258
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257
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256
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256
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254
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243
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205
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German
132
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54
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Kreutzer, Ralf T.
7
Kirchgeorg, Manfred
5
Fink, Klaus-J.
4
Meffert, Heribert
4
Burmann, Christoph
3
Kuß, Alfred
3
Land, Karl-Heinz
3
Roy, Sanjit Kumar
3
Unger, Fritz
3
Wilson, Elizabeth J.
3
Adhikari, Atanu
2
Bilgin, Mehmet Huseyin
2
Bruhn, Manfred
2
Danis, Hakan
2
Freiling, Jörg
2
Herstatt, Cornelius
2
Kavoura, Androniki
2
Kleinaltenkamp, Michael
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Kühnapfel, Jörg B.
2
Lang, Ewald
2
Raab, Gerhard
2
Reinecke, Sven
2
Rempel, Jan Eric
2
Sakas, Damianos P.
2
Tomaras, Petros
2
Tomczak, Torsten
2
Umbach, Günter
2
Unger, Alexander
2
Waßmann, Jan
2
Zerres, Christopher
2
Zerres, Michael P.
2
Aflalo, Jonathan
1
Ahlers, Grit Mareike
1
Anderie, Lutz
1
Arndt, Oliver
1
Atwal, Glyn
1
Backhaus, Christof
1
Backhaus, Klaus
1
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SpringerLink / Bücher
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
80
Europäische Hochschulschriften / 5
71
Springer eBook Collection
62
Gabler Edition Wissenschaft
53
Springer eBook Collection / Business and Economics
49
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
43
Lehrbuch
40
farmdoc daily
39
Journal of business-to-business marketing
37
Australasian Agribusiness Review
35
European journal of marketing : EJM
33
Journal of marketing management : MM
31
The journal of business & industrial marketing
31
Journal of marketing
29
Marketing intelligence & planning
27
Journal of Agricultural and Applied Economics
25
Journal of the Academy of Marketing Science
25
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
22
Journal of business ethics : JOBE
21
Journal of marketing education : JME
21
Marketing theory
21
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
AMS review : official publication of the Academy of Marketing Science
18
Business horizons
18
Hamburger Schriften zur Marketingforschung
18
Neue betriebswirtschaftliche Forschung : Nbf
17
Schriftenreihe Schwerpunkt Marketing
17
Edward Elgar E-Book Archive
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Reutlinger Diskussionsbeiträge zu Marketing und Management
16
Wirtschaftswissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International Food and Agribusiness Management Review
15
Journal of macromarketing
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Research
15
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ECONIS (ZBW)
185
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1
IT-Marketing : Produkte anders denken - denn nichts ist, wie es scheint
Gerth, Norbert
-
2015
-
2., aktualisierte, überarb. u. erw. Aufl. 2015
Vorwörter -- 1. Marketing und die IT-Branche -- 2. Das richtige Marketing-Verständnis -- 3. Zum Kaufverhalten von Privat- und Geschäftskundenmärkten -- 4. Produkt- und Geschäftsarten in der IT-Branche -- 5. Prozesse im IT Marketing -- Quellen- und Sachverzeichnis.
Persistent link: https://www.econbiz.de/10014020392
Saved in:
2
Weiterempfehlungen mit Service-Recovery : Ein Vergleich zwischen Sender und Empfänger
Wies, Jana
-
2018
Konzeptionelle Grundlagen zu Weiterempfehlungen und Service-Recoverys -- Theoretischer und empirischer Sender-Empfänger-Vergleich von Weiterempfehlungen, die eine Service-Recovery enthalten -- Implikationen für die Marketingforschung und -praxis. .
Persistent link: https://www.econbiz.de/10014019881
Saved in:
3
Automotive
Management
: Strategie und Marketing in der Automobilwirtschaft
Ebel, Bernhard
-
2014
-
2., überarb. und akt. Aufl. 2014
Automotive
Management
. Erfolgsfaktoren und Lösungsansätze werden von Experten aus Wissenschaft, Beratung und Unternehmen der … Strategy &
Management
Consultants GmbH. …
Persistent link: https://www.econbiz.de/10014020396
Saved in:
4
Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon
-
2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
Saved in:
5
Strategic Marketing Cases in Emerging Markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit Kumar
(
ed.
)
-
2017
G. Shainesh, Indian Institute of
Management
, Bangalore, India This is a fascinating set of insights, for students and … strategic
management
. Professor Lyndon Simkin, Coventry University, UK …
Persistent link: https://www.econbiz.de/10012398260
Saved in:
6
Green Marketing: A Case Study of the Sub-Industry in Turkey
Kirgiz, Ayca Can
-
2016
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies
Persistent link: https://www.econbiz.de/10012396294
Saved in:
7
Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Sharma, Dheeraj
(
ed.
)
-
2016
Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product
Management
across Cultures … marketing
management
, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an …
Persistent link: https://www.econbiz.de/10014019839
Saved in:
8
Strategic Marketing : Market-Oriented Corporate and Business Unit Planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and
management
control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and
management
control …
Persistent link: https://www.econbiz.de/10012396527
Saved in:
9
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Brem, Alexander
-
2015
services - become vital for their success. On the other hand, marketing
management
is influenced by innovation as illustrated …
Persistent link: https://www.econbiz.de/10012402077
Saved in:
10
Betriebshandbuch für Gesundheitseinrichtungen : Leitfaden für das Regelwerk von Gesundheitsbetrieben
Frodl, Andreas
-
2019
Dipl-.Kfm. Dr. rer. pol. Andreas Frodl ist Wirtschaftswissenschaftler, Autor zahlreicher Fachbücher für das
Management
von …
Persistent link: https://www.econbiz.de/10012401875
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