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~subject:"Marketingmanagement"
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Marketingmanagement
Deutschland
1,356
Germany
1,257
Strategisches Management
748
Theorie
696
Theory
694
Unternehmen
571
Management
535
Innovationsmanagement
519
Strategic management
473
Innovation management
374
Erfolgsfaktor
337
Risikomanagement
296
Organisatorischer Wandel
292
Organizational change
292
Success factor
290
Innovation
282
Corporate Social Responsibility
266
Welt
265
World
264
Beziehungsmarketing
258
Markenführung
257
Brand management
256
Relationship marketing
256
Corporate social responsibility
254
Führung
252
Lieferkette
251
Supply chain
251
Führungsstil
244
Markenpolitik
243
Risk management
243
Leadership style
224
Supply Chain Management
218
Nachhaltigkeit
213
Controlling
210
Prozessmanagement
205
Human Resource Management
193
Personalmanagement
193
Projektmanagement
186
Marketing
185
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Undetermined
191
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191
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Aufsatzsammlung
27
Hochschulschrift
22
Lehrbuch
17
Konferenzschrift
3
Fallstudiensammlung
2
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1
Collection of articles of several authors
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German
135
English
56
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Bruhn, Manfred
6
Esch, Franz-Rudolf
5
Langner, Tobias
5
Kirchgeorg, Manfred
4
Kuß, Alfred
4
Meffert, Heribert
4
Burmann, Christoph
3
Fink, Klaus-J.
3
Kreutzer, Ralf T.
3
Pfeffermann, Nicole
3
Roy, Sanjit Kumar
3
Spindler, Gerd-Inno
3
Adhikari, Atanu
2
Aghazadeh, Hashem
2
Aumayr, Klaus J.
2
Backhaus, Klaus
2
Bolz, Heinrich
2
Ceyp, Michael
2
Emrich, Christin
2
Freiling, Jörg
2
Gebhardt-Seele, Stephan
2
Herstatt, Cornelius
2
Hohn, Bettina
2
Hohn, Stefanie
2
Homburg, Christian
2
Kampmann, Birgit
2
Keller, Bernhard
2
Kleinaltenkamp, Michael
2
Knippelmeyer, Michael
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Marx, Anne
2
Okazaki, Shintaro
2
Pietzcker, Dominik
2
Pompe, Hans-Georg
2
Rajagopal
2
Reinecke, Sven
2
Tomczak, Torsten
2
Umbach, Günter
2
Waßmann, Jan
2
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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SpringerLink / Bücher
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
191
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1
Maßnahmen zur Steigerung der Kundenzufriedenheit : Managementansätze zur Prozessoptimierung
Buchberger, Patricia
-
2016
-
1. Aufl. 2016
Managementansätze: Historische Entwicklung und Kundenorientierung -- Störfaktoren bei Optimierungsmaßnahmen -- Prozessoptimierung in der Versicherungspraxis -- Theorie und Praxis im Vergleich -- Handlungsempfehlungen.
Persistent link: https://www.econbiz.de/10014018367
Saved in:
2
Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications
Rajagopal
-
2016
management
outside the domestic market. The book focuses upon the ability to do business in international markets, examining the …
Persistent link: https://www.econbiz.de/10012396676
Saved in:
3
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole
(
ed.
);
Gould, Julie
(
ed.
)
-
2017
-
Third edition
new thinking in
management
. As a result, both strategy and communication are important drivers of innovation and growth … innovation
management
and communication
management
at both strategic and operational levels. This book makes an important …
Persistent link: https://www.econbiz.de/10012397835
Saved in:
4
Strategy and Communication for Innovation
Pfeffermann, Nicole
-
2013
-
2nd ed. 2013
communication tools as an integral part of their strategic innovation
management
activities. This new edition concentrates on … emerging approaches and methods for integrating communication as part of strategic innovation
management
. A key theme is the … provision of an integrated perspective to bridge the gap between innovation
management
and communication
management
at both …
Persistent link: https://www.econbiz.de/10014017408
Saved in:
5
Customer Engagement in Theory and Practice : A Marketing
Management
Perspective
Żyminkowska, Katarzyna
-
2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing
management
, this book … of consumer behaviour and customer relationship
management
, this book advances understanding of the drivers, components … and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its
management
…
Persistent link: https://www.econbiz.de/10012396173
Saved in:
6
In-store Mobile Marketing-Kommunikation : Empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
-
1. Aufl. 2016
/Vertrieb,
Management
• Fach- und Führungskräfte in Start-ups, im stationären Handel, insbesondere (Lebensmittel-)Einzelhandel, Agenturen …
Persistent link: https://www.econbiz.de/10014017979
Saved in:
7
Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon
-
2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
Saved in:
8
Strategic Marketing Cases in Emerging Markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit Kumar
(
ed.
)
-
2017
G. Shainesh, Indian Institute of
Management
, Bangalore, India This is a fascinating set of insights, for students and … strategic
management
. Professor Lyndon Simkin, Coventry University, UK …
Persistent link: https://www.econbiz.de/10012398260
Saved in:
9
Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Sharma, Dheeraj
(
ed.
)
-
2016
Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product
Management
across Cultures … marketing
management
, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an …
Persistent link: https://www.econbiz.de/10014019839
Saved in:
10
Strategic Marketing : Market-Oriented Corporate and Business Unit Planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and
management
control The …-oriented business unit planning -- Planning the marketing mix -- Marketing implementation and
management
control …
Persistent link: https://www.econbiz.de/10012396527
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