Redlich, Tobias (ed.); Moritz, Manuel (ed.); … - 2019
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation … external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and …Co-creation in the Era of Bottom-up Economics -- Collaborative Value Creation: How to Co-create Value with Users. A …