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~isPartOf:"Technology and Innovation Management Working Paper"
~person:"Herstatt, Cornelius"
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Frugal Innovations for the 'Unserved' Customer : An Assessment of India's Attractiveness as a Lead Market for Cost-Effective Products
Tiwari, Rajnish
-
2014
continued cost pressures is shifting the
product
development
processes into the domain of “open global innovation”, which also …
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