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~isPartOf:"The PDMA handbook of new product development"
~person:"Griffin, Abbie"
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Beziehungsmarketing
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Customer satisfaction
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Innovation
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Kundenzufriedenheit
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New product development
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Griffin, Abbie
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The PDMA handbook of new product development
The journal of product innovation management : an international publication of the Product Development & Management Association
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Creativity and innovation management
1
IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Long range planning : LRP ; international journal of strategic management
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Marketing letters : a journal of research in marketing
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Obtaining customer needs for
product
development
Griffin, Abbie
- In:
The PDMA handbook of new product development
,
(pp. 213-230)
.
2013
Persistent link: https://www.econbiz.de/10009710760
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