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~isPartOf:"The PDMA handbook of new product development"
~person:"Kahn, Kenneth B."
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The PDMA handbook of new product development
The journal of product innovation management : an international publication of the Product Development & Management Association
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EBL-Schweitzer
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Forecasting new products
Kahn, Kenneth B.
- In:
The PDMA handbook of new product development
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(pp. 265-281)
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2013
Persistent link: https://www.econbiz.de/10009710751
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