//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
5
New product development
5
Produktentwicklung
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Brand image
2
Markenimage
2
Advertising
1
Atypicality
1
Brand extension
1
Brand perception
1
CSR
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Crowdsourcing
1
Empowerment strategy
1
Environmental management
1
Firmenimage
1
Green new products
1
Interest
1
International marketing
1
Internationales Marketing
1
Luxury brand marketing
1
Luxury goods
1
Luxusgüter
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
Perception
1
Product design
1
Product functionality
1
Production function
1
Produktgestaltung
1
Produktionsfunktion
1
Psychological ownership theory
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
5
Author
All
Dens, Nathalie
1
Ha, Sejin
1
Hur, Songyee
1
Mishra, Sushanta Kumar
1
Pelsmacker, Patrick de
1
Pritchard, Mark
1
Punyatoya, Plavini
1
Sadh, Ashish
1
Schnurr, Benedikt
1
Wilson, Theresa
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
The journal of product & brand management
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
2
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
3
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
4
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
5
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->