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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
65
Brand
61
Markenartikel
61
Brand loyalty
22
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Social web
20
Markentreue
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Customer satisfaction
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Emotion
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Internet marketing
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Marketingmanagement
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Brand experience
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brand loyalty
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loyalty
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Kundenwert
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Personality psychology
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Fetscherin, Marc
3
Gil Saura, Irene
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Šerić, Maja
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Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
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Iglesias, Oriol
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Ind, Nicholas
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Kaufmann, Hans Rüdiger
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Loureiro, Sandra Maria Correia
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Wiedmann, Klaus-Peter
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Ahmadi, Hormoz
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Alamro, Ahmed
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Anabila, Peter
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Anand, S. Joseph Jeya
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Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Azevedo, António
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Babić-Hodović, Vesna
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Balmer, John M. T.
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Banerjee, Snehasish
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Batista-Foguet, Joan M.
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Brunetti, Federico
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1
Burmann, Christoph
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Cailleux, Hugues
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Campbell, William Keith
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Carnevale, Marina
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The journal of brand management : an international journal
Journal of business research : JBR
636
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
399
International journal of hospitality management
282
SpringerLink / Bücher
256
The journal of services marketing
229
The journal of business & industrial marketing
193
The service industries journal
186
Journal of the Academy of Marketing Science
166
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
121
Journal of service research : JSR
120
Journal of hospitality marketing & management
119
Journal of travel and tourism marketing
117
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
109
Tourism management : research, policies, practice
109
Journal of service management
108
Journal of retailing
104
Psychology & marketing
103
Gabler Edition Wissenschaft
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
84
Service business
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
70
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
69
Springer eBook Collection / Business and Economics
69
European journal of operational research : EJOR
68
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ECONIS (ZBW)
101
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
6
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
7
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
8
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
9
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
10
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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