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~isPartOf:"The journal of business & industrial marketing"
~person:"Donthu, Naveen"
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Data envelopment analysis
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The journal of business & industrial marketing
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Identifying escalation of commitment in B2B new
product
development
projects using data envelopment analysis
Donthu, Naveen
;
Unal, Belgin
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 209-214
Persistent link: https://www.econbiz.de/10010345212
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