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~isPartOf:"The journal of consumer marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
96
Brand management
52
Markenführung
52
Brand image
43
Markenimage
43
Beziehungsmarketing
35
Relationship marketing
35
Brand
31
Markenartikel
31
Marketing management
26
Marketingmanagement
26
USA
17
United States
17
Advertising effects
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Werbewirkung
10
Customer satisfaction
8
Dienstleistungsqualität
8
Einzelhandel
8
Kundenzufriedenheit
8
Personality psychology
8
Persönlichkeitspsychologie
8
Retail trade
8
Service quality
8
Social Web
8
Social web
8
Emotion
7
Internet marketing
7
Online-Marketing
7
Target group
7
Zielgruppe
7
Brands
6
Customer integration
6
Environmental consciousness
6
Kundenintegration
6
Umweltbewusstsein
6
Age group
5
Altersgruppe
5
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Undetermined
41
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Article
96
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Article in journal
96
Aufsatz in Zeitschrift
96
Conference paper
2
Konferenzbeitrag
2
Language
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English
96
Author
All
Guzman, Francisco
3
Poon, Patrick
3
Black, William C.
2
Cui, Geng
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Rohm, Andrew J.
2
Albaum, Gerald
1
Albaum, Gerald S.
1
Albert, Noel
1
Albinsson, Pia A.
1
Allan, Jeffrey
1
Anagnostou, Angela
1
Arora, Raj
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Babakus, Emin
1
Bailey, Ainsworth Anthony
1
Bandyopadhyay, Subir
1
Bang, Nguyen
1
Barber, Nelson
1
Batt, Verena
1
Becker, Keith
1
Beise-Zee, Rian
1
Beneke, Justin
1
Berthon, Pierre R.
1
Bertrandias, Laurent
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Brandstätter, Marion
1
Braun, Corina
1
Bruhn, Manfred
1
Bryson, Douglas
1
Buil, Isabel
1
Bush, Victoria D.
1
Byun, Kyung-Ah
1
Campbell, Colin
1
Carsana, Laurence
1
Castaño, Raquel
1
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
96
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1
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96
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1
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
2
Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu
;
Segev, Sigal
;
Villar, Maria Elena
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
Saved in:
3
Others' environmental concern as a social determinant of green buying
Bertrandias, Laurent
;
Elgaaied-Gambier, Leila
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 417-429
Persistent link: https://www.econbiz.de/10010459822
Saved in:
4
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
5
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
8
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
9
Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
10
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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